What Real Estate Blogging Still Has to Offer
Blogging is an essential aspect of today’s market different products and services. All organizations are blogging or have hired social media “big wigs” to talk more about their products and services. Social media campaigns about various products have become the norm. They have been accepted as an essential marketing tool in the industry.
One has to reach a large number of people using social platforms to inform them more about your products and services. Marketers have been quoted saying that an organization that does not have a social media platform, or one that does not blog about its products, is likely to face extreme competition. This is the same for a real estate agent; the agents have written substantial content about their products and services.
However, it has reached a point where a significant number of people are championing the debate of whether social media is becoming a saturated platform that is no longer informing to the members of the public. There are many topics written about real estate in general and real estate products and services.
Moreover, other organizations have gone further by customizing the content on the blogs such that it explicitly talks more about their real estate company and the products it offers. Companies have been left with no option but to keep blogging repeated content, with slight changes, so that they can stay in tune with the competition.
It should not be mistaken that writing content about your products and services and posting it on social platforms or other customized blogs is wrong. By the way, writing about yourself, your products, your services, and what you can do better than others is highly encouraged. It is the modern way of portraying yourself as a better alternative to other real estate agencies in the industry or within your locale.
What is becoming a cause for concern is writing about similar topic that has been written about an unlimited number of times (“Tips for First-Time Home Buyers”, for example). The primary topic is the same, but the words have been changed and re-written so many times to look unique original content. However, the repetitiveness of such articles triggers the thought in the reader’s mind that they have read this before, and therefore, should move on to a different article. Such issues are a cause for concern for the serious blogger.
At the same time, the real estate brokerages themselves are fighting for originality, too. They are in a situation where they do not want to overfeed their customers with the same content to the point of annoying them. Should they sacrifice a valuable marketing tool so that they cannot bore that reader who feels they are only being fed similar content, albeit with a different heading and format but the same material?
No. Blogging when a customer intends to sell a home is part of a real estate company, and the two cannot be separated. For the entity to remain relevant in the competitive real estate industry, it has been left with no option but to recycle its content in a bid to keep its social media followers with something to digest. It is clear that a real estate agent should not cast away blogging because of saturation fears because the game is just beginning.
The increasing number of people joining social platforms is a clear indication that real estate blogging has not reached saturation point but should be enhanced further. There are new social media users and people who real estate blogs that are joining the social platforms on a daily basis.
Data from Facebook indicate that the platform is hitting the two billion user mark. In the year 2016, the social network had on average 1.86 monthly active users. This was an increase as compared to the previous year where the entity had recorded an average of 1.79 billion users and 1.59 billion the last year. The same trend can be witnessed from other social platforms such as Twitter, Instagram, and Pinterest among others.
The increasing number of social media users is a clear indication that blogging will remain an essential marketing tool for real estate organizations. There will always be new people looking for information about real estate products and services. Blogging only becomes excess to those individuals who have read enough content about the similar products to the extent that they cannot take anymore as they are fully informed about the subject.
But the new social media users do not have any information about real estate. Posting content should, therefore, be done on a continuous in a bid to capture and inform that person who just started using the social networks. Besides, that new customer who wants to buy a home needs sufficient information.
Furthermore, the procedure involved when buying or selling a home is drastically changing. There are new policies that are being introduced by the regulating bodies, while the firms themselves are formulating and implementing new strategies to improve their operations. Others are either removing or adding clauses in their existing policies to make their operations efficient and attractive to clients buying homes.
Such changes should be communicated through real estate blogging. Content should be written and posted to inform of the new trends and changes in the industry. There will always be new information to present to the public. However, that information looks similar to the previous one; there is something new that one can get. Besides, organizations should blog about selling homes to attract more customers. Therefore, blogging is an affair that can never saturate the social networking platforms as it is ‘live’ and keeps on changing.
In a study conducted by TrackMaven, a data marketing firm, real estate firms are posting about buying a home between 10 to 13 times. This can be translated to mean that the entities are posting once in two or three days. This information is not too much to saturate the market and customers who are always looking to gain more insight into various products and services in the industry.
TrackMaven continues to highlight that, although a significant number of organizations have neglected their blogging duties causing the amount of content posted per brand to decrease by 16%, social media engagement with the content published through reading and sharing increased to about 190 times per blog. Therefore, the interest in the information posted has not decreased which is a clear indication that social media blogging is yet to reach saturation point.